How to Build Your Personal Brand on LinkedIn in 5 Steps

Whether you’re starting your career or growing your business, your LinkedIn profile is often your first and only change to make a great impression to key decision makers.

My LinkedIn profile was critical when I made the leap from marketing analyst to accountant. When I decided to learn to code and become a full-stack web developer, I had just lost my stable accountant job due to COVID-19. But my second career transition took even less time than my first.